'ANTI-MUSE 2' Capsule Collection Sept 2024

'ANTI-MUSE 2' Capsule Collection September 2024
Photographer, Styling & Creative Direction, Executive Producer: Abigail Ajobi 

Producer: Victor Edeh, Ayobami Ojo

Talent: Fahd Bello

Models: Isaac Gospel, Jennifer Oboh, Habitat Yusuf, Mayowa Awojobi, Samuel Emakoji

Make up: Kayode Williams + Assistants

Runners: Segun Campbell, David Agoro, Ridwan Folorunsho

 

 'ANTI-MUSE 2' draws inspiration from the allure of early 2000's Nollywood film and the vibrant Nigerian youth subculture, Alté, with a focus on contemporary Adire prints.

HIGHLIGHTS:
- 'ANTI-MUSE 2': Defying fashion norms, the collection captures the rebellion and individualism of the Alté subculture, infused with the essence of early 2000’s Nollywood film.

- Adire Renaissance: Traditional Adire prints find new life, expertly integrated into the collection to embrace cultural heritage while propelling into modernity.

- London Heritage: Ajobi intricately weaves her dual identity into the collection, merging Nigerian roots with a British upbringing, symbolizing the multicultural heartbeat of London.

DESIGNER'S VISION:
"'ANTI-MUSE 2' is a testament to the evolving dialogue between tradition and modernity. It's a celebration of the harmonious coexistence of cultural elements, reflecting the dynamic interplay of early 2000's Nollywood film and the vibrant Nigerian youth culture," says Abigail Ajobi, the visionary designer. 

 

 

 

 

 

 

 

 

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