'ANTI-MUSE' Capsule Collection February 2024

'ANTI-MUSE' Capsule Collection February 2024
Director/ Executive Producer/Creative director: Abigail Ajobi
1st AD/ Producer/editor: Olaniyi Oladele
DOP: Gbenga Festus
Production Designer: Gbenga Ojosipe
Light: Taofeek Bakare
Sound: Lekan
Production manager: Kachi Eze 
Runners: Emmanuel Uloko, Jordyn, David Agoro
Make up: Uche Obidike
Models: Ufuoma Eto – Solomon ‘Solo’ 
Esther Omoyele- Ife
Blessing Ewona - Sarah
Isabella Collins- Gigi 
Pelumi Akinbami – Ade
Alade Quadri – Frank 

 'ANTI-MUSE' draws inspiration from the allure of early 2000's Nollywood film and the vibrant Nigerian youth subculture, Alté, with a focus on contemporary Adire prints.

HIGHLIGHTS:
- 'ANTI-MUSE': Defying fashion norms, the collection captures the rebellion and individualism of the Alté subculture, infused with the essence of early 2000’s Nollywood film.

- Adire Renaissance: Traditional Adire prints find new life, expertly integrated into the collection to embrace cultural heritage while propelling into modernity.

- London Heritage: Ajobi intricately weaves her dual identity into the collection, merging Nigerian roots with a British upbringing, symbolizing the multicultural heartbeat of London.

DESIGNER'S VISION:
"'ANTI-MUSE' is a testament to the evolving dialogue between tradition and modernity. It's a celebration of the harmonious coexistence of cultural elements, reflecting the dynamic interplay of early 2000's Nollywood film and the vibrant Nigerian youth culture," says Abigail Ajobi, the visionary designer. 

 

 

 

 

 

 

 

 

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